How far will MSN go to get new subscribers? Apparently to the
portable potty at your local summer concert or festival.
MSN UK is creating what Microsoft calls the world's first Internet outhouse, or
iLoo, complete with flat-screen plasma display, wireless keyboard and broadband
access. MSN UK spokesman Matthew Whittingham described the portable toilet as
the first "WWW.C," referring to the term W.C., or water closet.
"This is another demonstration of Microsoft moving into new product areas
to expand its revenue base," said IDC analyst Roger Kay.
The iLoo isn't Microsoft's
first attempt at a festival-oriented public PC. "We've had the world's
first-ever cyber park bench we launched two years ago," Whittingham said.
Like iLoo, the park bench served up Internet access.
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