Microsoft Corp. (NasdaqNM:MSFT - News), the world's No. 1 software maker, on Wednesday said it is taking aim at privately held Google (News - Websites)Inc., the Web-search company that's so popular its name is used as a verb.

"We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That's something that we're actively looking at doing," Bob Visse, director of marketing for Microsoft's MSN Internet services division, said.

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